Natural Advantage Beauty Products Leave Out Proven Ingredients for Old Tricks

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Published: 13th March 2009
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Natural Advantage® Overview

Natural Advantage® is a skin-care line specializing in anti-aging treatments. The company, promoted by actress Jane Seymour, advertises products that eliminate wrinkles, provide moisture, and promote advanced rejuvenation. With both daytime and nighttime formulas available, consumers can apparently use Natural Advantage® products for all their skin care needs.

The company's product line consists of a limited number of products: Daily Cleansing Gel, SPF All Day Moisture with AHA's, Nighttime Renewal Complex with Retinol, Quick Start Peel, and Firming/Lifting Neck Treatment. All together, these products sell in a starter kit for $29.95. According to the product website, this is a month's supply.

Ingredients at a Glance

For some unknown reason, Natural Advantage® feels no need to tell its potential customers about what its products contain. Instead, the site relies on buzzword ingredients and highlights only the most popular. Natural Advantage's® website mentions the following: The SPF 15 All Day Moisture with AHA's contains Fruit Acids, Vitamin E, and Panthenol. Nighttime Renewal Complex includes Retinol and Vitamin E.

Ingredients in Focus

Alpha Hydroxy Acids (AHA's) are botanicals mostly used in cosmetic treatments to promote mild inflammation and exfoliation. Such results are supposed to improve the tone and color of the skin. Consumers should know, however, that extended use of AHA's might actually reduce the skin's ability to function as a barrier. And what's more, AHA's can increase sensitivity to sun. No wonder so many lotions are including a bit of sun block.

Vitamin E is a fat-soluble vitamin possessing antioxidant properties. The vitamin is thought to regulate Vitamin A, protect the skin, reduce the signs of scarring, reduce stretch marks and age spots, and enhance the skin's balance of oils. Some of these claims aren't a sure thing yet, however.

Panthenol, the provitamin form of Vitamin B5, is used as a humectant, emollient, and moisturizer in the cosmetic products. It is also used to treat burns and skin disorders.

Retinol is a form of Vitamin A thought to eliminate wrinkles. It is not a permanent wrinkle solution, however. And consumers should be aware that wrinkles will return. Nevertheless, it is popular on the market today.


Stylish promotion.

Decent price.


Might not contain Hyaluronic Acid, Argireline, and/or Matrixyl 3000.

Website should post full ingredients information.

Middle-of-the-road product does not stand out.

Final Thoughts

Even if Jane Seymour can convince us that Natural Advantage® will really fight off the signs of aging, the lack of Hyaluronic Acid, Argireline, and/or Matrixyl 3000 would lead us to believe Natural Advantage® is not the best option for skin care. We would advise consumers to shop for a formula that contains these ingredients. And if Natural Advantage® does indeed contain them, then the website should be posting such information.

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